imogene + willie

General information

premium blue jeans - made with love / made to last. founded in 2009, forever on the quest to make the perfect jeans.

in 2009 we set up shop in Nashville, Tennessee in a 1950s service station.

we began with the simple hope to sew a perfectly fitting jean for a man and the companion jean for a woman.

it was our vision that this gas station would become a destination for lovers of good denim. and the name would be imogene + willie.

we were raised on denim. for me it was growing up in the family business...where our hands and most things we own have always been stained blue.

before we officially started imogene + willie, we didn’t know exactly what our fits would be. but as seasoned collectors and lovers of good denim, we had a pretty good idea what we hoped to create. we knew the first fits should be the result of our own understanding and deep appreciation of denim history paired with our personal need to make a jean that we actually wanted to wear. even having developed a keen eye for a great fitting jean, the task ahead would be easier said than done.

ultimately, these first two fits would have to be real jeans for real people. not for trends. not to suit an image or lifestyle. certainly not to replicate existing formulas within the industry.

our first women’s jean came from carrie’s personal desire for a truly flattering cut.

there simply wasn’t a jean that was perfectly fitting and equally flattering - thus our imogene was born.

simple, honest, and effortlessly feminine, imogene was named after carrie’s grandmother.

it was a mid rise with a stovepipe leg and slightly shifted back pocket that mixed 1940s traditions with more feminine styles from the ’70s.

the design behind this fit - and every women’s fit since - was intended to encourage the acceptance and celebration of a woman’s body.